We are always under pressure to engage with vast numbers of people, and yet in doing so we naturally reduce the genuine impact we have on those people. How can we really make a change by talking to 200 people in an hour? There is a fine balance between keeping numbers up and knowing you've made a difference. On the counter side, doing a work experience placement for a small number of students is time consuming and reaches few, but does it have a much greater impact? Here I will discuss the importance of experience in allowing students to decide about their future, and provide the case study of our work experience week programme and the preliminary data we've received from students, years after they came to the institute, to see what difference it made to them.